Learn Digital Marketing

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Intermediate

Video/Text

Video/Text

General

53 Lessons

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Covers absolutely everything you need to know in your journey towards being a Successful Online Marketer – from Websites and pages, graphic design, copywriting, Facebook ads and a lot, lot more.

Get the best experience of our course on Google Chrome for Desktop.

Learn Digital Marketing

Introduction

3 Lessons

A short welcome to the course.

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I identify the different subjects covered in the course.

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Discuss the different ways of making money through online marketing.

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The Basics

8 Lessons

Explanation of why we need a password manager and how to use.

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With the numerous tasks that an online marketer has to do, it’s important to work efficiently. I teach you all the keyboard shortcuts that will save you time and become uber productive.

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I explain why being organised is so important and introduce filenaming standards.

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An explanation of bits and bytes and why you need to know.

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Learn about Bandwidth and why it's important.

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How to Choose a domain name and registering.

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What you need to do to configure name servers with your chosen hosting.

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Getting to Know the Internet

7 Lessons

Gain a basic understanding of what the internet is.

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Upload the page you just built to your webhost.

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Create a second page and hyperlink to the first.

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Learn the basic principles of caching and its many uses.

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Wrap up of what you just learned for free and what comes next.

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Deep Dive Into Websites

9 Lessons

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Understand WordPress Plugins.

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Introduction of the website checklist and why you need one.

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Gain an insight into the different aspects of internet security.

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Choosing a web editor.

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Learn about CDNs and why you might need one.

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Find out about websites working on smartphones.

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Basic Search Engine Optimisation knowledge.

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How to organise your website's pages.

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Must Have Resources and Essentials

7 Lessons

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Learn how to produce eye catching images, photos, videos and logos.

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Find out why interactive video is so powerful.

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Know about the numerous free tools available to help create images.

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Lean about the many amazing resources at your fingertips for producing everything you need in your internet marketing journey.

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Why copywriting is so important and using some free tools.

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Learn the aspects of writing a successful blog post.

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Selling digital or physical products online. Set up a payment method.

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All About Email

2 Lessons

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Setting up email addresss and forwarders.

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Learn about ESPs and their importance in online marketing.

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Deep Dive Into Facebook

6 Lessons

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The key features to learn about this incredible brand.

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Learn how to setup and run Facebook ads.

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Gain knowledge of some of the sophisticated ads features.

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What Facebook Targeting means and how to do it.

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Understand the Facebook and how to use.

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Optimizing Your Advertising

7 Lessons

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Optimise your sales campaigns.

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Using a spreadsheet to calculate your profits.

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How to give your webpages F1 speed.

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Make money promoting other company's products or services.

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Getting work done by others at low cost.

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Set up Google analytics to monitor your website performance.

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Social Media Secrets

2 Lessons

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Learn which social media platforms to use.

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How to create a social media strategy.

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Wrapping Things Up

2 Lessons

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So, what's next?

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Follow

About the teacher

Paul Jordan

Paul graduated with a degree in Electrical and Electronic Engineering and started his career as a software engineer creating software for control systems used in manufacturing and pharmaceuticals production. He then switched to working on web-based projects and progressed into project management. Having worked in just about all aspects of the IT industry, he has gained a broad skill set covering databases, writing code, testing, website development and of course, project management. He started his own internet marketing business, putting his skills to great use and is involved in affiliate marketing through Facebook advertising. He loves helping other people and their businesses become successful through coaching them in online marketing skills and offering training services.

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