Want to create a business online but don't know where to start?
We at Learn Digital Marketing believe that it is our mission to help those who are just starting their internet marketing journey. With our Complete Digital Marketing Course, you can learn all about how to get started online, without all the fluff!
We Built This Course With You in Mind.
With other Digital Marketing courses, their focus lies heavily on philosophy or abstract concepts that give a broad, more general idea of what a Digital Marketer should be. With this course, it is our goal to give you practical, actionable steps to become a master of marketing on the internet, all while assisting you with actual call time on zoom, if ever you get stuck on something or just want to learn more.
"Way too many training courses out there are full of fluff and padding, heavy on waffle and lightweight on actionable content. I've watched video courses from some heavily marketed courses with hours of video content that drones on and on ... and on, without providing actionable content or at best very little."
Paul Jordan
Digital Marketer
It's Our Job to Make You The Best Digital Marketer You Can Be.
Sometimes, lessons and videos don't cut it when it comes to really getting an education in Digital Marketing. That's why we provide a more engaged learning experience, with eBooks and Templates as supplementary resources, and Zoom call time to really get to connect and understand where you get stuck or have trouble kicking off your Digital Marketing career.
Our Lessons
The backbone of any training course, this is the list of the topics we find to be essential for any Digital Marketer. In a chronological order that makes logical sense - from the basics to more advanced topics, and with follow along guides that help you get a feel of using the tools of the trade, this is the set of topics we selected to get you up and running as a Digital Marketer right after you finish the last lesson.
Welcome
What I Cover in the Complete Course
Getting Started Online
First Things First – Look After All Those Passwords!
Work Fast, Work Smart With Keyboard Short-Cuts and Mouse Clicks
Being Organised – Naming Conventions, Managing Your Digital Assets
Bits ‘n’ Bytes, What You Need to Know
All About Bandwidth
Domain Names and Registration
Configuring Name Servers
What is Hosting and How to Choose a Good Provider
Brief Explanation Of What The Internet is and How it Works
The Components Of a Web Page – The Key Tags to Know About
Building The Simplest Web Page Using Notepad
Uploading Your Webpage to Your Hosting Provider
Add a Page With a Hyperlink, Upload and Test
Understanding Caching and How to Use
You’ve Come To the End of the Free Lessons, What’s Next?
Introduction to WordPress – Installing and Using a Theme, Making Edits
WordPress Plugins
Website Checklist
Security
My Preferred Web Page Builder
What is a Content Delivery Network and When to Use
The Importance of a Mobile Friendly Website
Search Engine Optimisation (SEO) – What it is and How to Do it
Website Organisation and Data Architecture
Creating Creatives – How to Do Your Own Images, Graphics Photos and Videos
Interactive Video
Graphics and Video Resources
Tools Of The Trade – Websites, More WordPress Plugins, Downloads, Chrome Browser Extensions
Copywriting – Words That Sell
How to Write a Blog Post That Flies!
E-Commerce Sites, Online Payments
Email Addresses and Email Forwarders
Email Service Providers (ESP) and Auto-Responders
Introduction to Facebook
Customer Avatars (AKA Personas) and Why You Need to Create Them
Facebook Advertising
Advanced Facebook Ads
Facebook Targeting Tools
Facebook Pixel and Retargeting
Conversion Rate Optimisation and A/B testing
How to Calculate Your Profit or Loss – Funnel Stages
Site and Page Speed Optimisation
Affiliate Marketing
Viral Marketing – Incentivised Sharing
Outsourcing
How to Setup and Use Google Analytics
Social Media Platforms
Social Media Strategy and Tools to Use
Books – Recommended Reading For Marketing Online and Self-Improvement
Conclusions
Resources
What Are You Waiting For?
The world of business and marketing are all transitioning into the digital space. Let us help you eliminate the guesswork and start mastering skills for Digital Marketing, so you can hit the ground running and become the best Digital Marketer you can be!
Join our waiting list for course updates and bonus content, and make sure you can start your Digital Marketing journey as soon as possible!