If you are keen to start an online business and are struggling for ideas, here are some that many people are making wildly profitable for themselves:
- Affiliate marketing
- Amazon Affiliates
- FBA - Fulfilment By Amazon
- Drop shipping
- Online courses
- products you make yourself or in your business
- services you offer such as coaching, counselling, tuition or training just for starters
With any online business there are basic ingredients:
Traffic: the people that see your web page with your offer. Traffic is generated from paid ads, search engine results, social media posts (known as organic) and email lists.
The offer itself: this is the “thing” you are selling: physical product, service, online course etc. BUT is presented in an irresistible way so that people who see it absolutely want to buy it.
We need to consider the types and $sale price of what we’re offering. For example, USB cables for $10, vacuum cleaners for $200 then courses for $999, and beyond. Each needs a different approach.
Search Engine Optimisation is a long game, can be expensive and it is difficult to correlate SEO work done with results achieved if you are looking for revenue sooner, then SEO should be a lower priority. Paid ads will get quicker results.
There are numerous options for ads … Facebook, YouTube, Google Pay Per Click, Instagram, Snapchat, TikTok, LinkedIn, banner ads, Native ads amongst others. There are pros and cons to each method and you may wish to use several of these.
Clearly, the more people who see your offer the more will buy it, assuming it is a good offer, i.e. one that is proven to convert (be purchased). The more money you spend on ads, the more people will see your offer and the more profit you will make 😊 Remember it takes time and hard work to reach this stage.
Whichever type of online business you start, the basic techniques for generating traffic will be much the same. Key points are to have a clear definition of your target audience and be prepared to test. A lot of testing!
You also need to know your numbers and be prepared to run ads for some time before you generate $$$. Do your calculations. Your eventual objective will be $sales is more than $ads + $expenses. But do NOT expect this immediately. Getting conversions should be the objective, to prove you have a winning offer. And work back from there.
I’ll be posting some more advice for ads later in my next blog post.
If you want join my FREE class, you can find out some different ideas and how to go about actually starting your online business, just click 👉 here. 👈
Wishing you continued 💸 success 💸 with your online business Paul😊
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